Chaii has returned with new single Wow (Look at Me), following the release of her six-track Lightswitch EP in July.
The track, co-written by Chaii, Kings and Lawrence Arabia, has been produced by Will Henderson, featuring hooks, heavy drums and computer-style bleeps.
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Wow (Look at Me) carries an anthemic refrain, repeating “look at me, look at me, look at me … WOW” and witnesses the genre defying artist switching from a whisper to scream.
Speaking about the track, Chaii explained, “In ‘WOW’ I talk about being in your own lane and taking risks. The ‘Look at me, wow’ hook is aimed towards social media culture and how some people would do anything to be seen.”
Despite her sudden arrival, Chaii’s music has already attracted the attention of Italian fashion brand Fendi, mixed martial arts organisation UFC and Charlize Theron’s new film The Old Guard, which is out now on Netflix featuring Nobody Know to underpin a high-energy fight scene. Earlier this year, Chaii was announced as the first-ever New Zealand Spotify RADAR artist, the streaming giant’s global emerging-artist platform which helped launch international stars including Lauv, King Princess, Jorja Smith, G-Eazy and Trippie Redd.
Chaii’s debut EP Lightswitch featured a visual collection showcasing sounds and footage from Oman to Joshua Tree. The EP included the Frank Keys produced title track as well as her debut trilogy of singles South, Digebasse and Trouble. All videos on the visual EP were self-directed and produced by Chaii herself who filmed them ‘guerrilla style’ with a small crew of friends.
