Hey, King! have revealed their new single Sorry from their self-titled upcoming album.

Sorry marks a humorous, up-tempo piece which marks the turn of an argument into a love song.  The track is accompanied by a video featuring an aggravated couple rediscovering their love for each other.

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Speaking about the track Hey, King!’s Natalie London and Taylor Plecity explain, “I think now more than ever, after this insane last year, couples know how easy it is to get into tiffs over the tiniest things.  ‘Sorry’ turned the classic, tired, love song on its head, because we wrote it with all the hilarity, frustration, honesty, and ruckus that’s part of our relationship. The truth is we love each other, bickering and all, and as long as the day ends in each other’s arms we feel like the luckiest.”

Hey, King’s 11-track self-titled debut album is due for release on 2 April.  The album is produced by four time Grammy winner Ben Harper.

image of Hey, King courtesy Richard Fournier