Virgin Atlantic and Virgin Holidays have announced a three year sponsor deal with Manchester Pride Festival.

Manchester Pride Festival 2020 will run from Friday 28 August until Monday 31 August, with the new sponsorship arrangement now in place.

Campaigning for equality, celebrating LGBTQ+ life and creating opportunities for LGBTQ+ people to engate and thrive, Manchester Pride ploughs the funds raised in to the communities it supports, raising awareness and campaigning for LGBTQ+ issues and rights.

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Manchester Pride Festival is the charity’s flagship event that takes over the city every year over the August bank holiday weekend in celebration of LGBTQ+ life.  The event which last year brought artists including Arianda Grande, Years and Years, Kim Petras and Cheryl Cole to the UK city is made up of a programme of events for LGBTQ+ people.

Speaking about the sponsorship arrangement, Mark Fletcher, chief exeutive of Manchester Pride commented, “I am honoured for us  to be partnering with an organisation that is so committed to placing diversity and equality at the heart of everything it does.  When brands like Virgin Atlantic and Virgin Holidays are able to carry a message across the globe in support of LGBTQ+ people it is extremely powerful and I am confident that we will work together over the next three years to drive real change both here in Manchester and around the world.”

Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic added, “Virgin Atlantic and Virgin Holidays have long been staunch supporters of LGBTQ+ rights and we strongly believe in making our business as inclusive and welcoming as possible. We are absolutely thrilled to be the headline sponsor of the Manchester Pride Festival, at our home in the North. I am really looking forward to working with Mark and his team to use the influential power of our brand, our international footprint and our incredible people to fight for change across the world.”

Tickets for Manchester Pride Festival are available now.