The Printworks, Manchester, is set to undergo a major refurbishment with DTZ Investors announcing £9m of planned works.
The plans mark the first major investment in the scheme since it launched 20 years ago and include enhancement of the external facade to complement the existing period architecture, new digital tenant signage, improved gateway entrances and an internal transformation with new technology, lighting and interaction to cater for a round-the-clock customer base.
The refurbishment of The Printowrks will also include the introduction of a 1,300m2 full span digital ceiling screen, making it the largest in Europe. The development will offer the ability to control ambience, lighting and sound with ever changing imagery and tailored content. It will also place The Printworks at the heard of a growing trend for gamification.
Refurbishment is due to commence in Spring 2020 and follows recent letting successes from the family and activity-led world including Treetop Adventure Golf, Escape Reality and Tenpin bowling (opening early 2020) as DTZ Investors continues to diversify its tenant-mix to position the Printworks as a premier destination for daytime and night-time entertainment.
Speaking about the refurbishment, Ben Haller of DTZ Investors commented, “Our business has embraced the challenges of successful placemaking and we are deploying a variety of approaches throughout our portfolio. This refurbishment at Printworks will create an unrivalled interactive and immersive experience as a crucial element of our strategy, and operational changes will expand on existing community links alongside a new ambitious events and gaming programme. Printworks will offer our domestic and international customers with the quality and authenticity they expect from social interaction whether with family or friends”.
2018 saw The Printworks attract footfall of more than 8.1million – the highest since 2011.