Sam Fender has shared the new video to the title track of his upcoming third album People Watching. He will release the album in February.
The new video features BAFTA and Laurence Olivier Award winning actor Andrew Scott, who said of the track, “Sam’s masterpiece of a song has become a true friend to me. Working on it was truly cathartic, and I’ll always be grateful to Sam for his extraordinary talent, and for the other artists who made this film, and of course to my mum, who I will hold in my heart til the day I die.”
The video follows last week’s release of the single Arm’s Length and news that Sam Fender has received two nominations for the BRIT Awards 2025 – Artist of the Year and Alternative/Rock Act.
2025 already has a string of high profiles dates set for Sam Fender including sold out shows across France, Germany, the Netherlands and Belgium. He will also perform at Coachella and Radio 1’s Big Weekender 2025 ahead of three huge shows at Newcastle’s St James’ Park and a date at London Stadium.
Sam Fender will release People Watching on 21 February 2025.