Manchester Camerata has launched a new poster campaign targeting a younger audience and highlighting a ticket deal.
The new campaign is designed to draw awareness amongst the under 30s to the camerata and £10 ticket deal.
The campaign finds Manchester Camerata putting up a string of posters throughout Greater Manchester taking inspiration from popular culture. The 10 variations of the poster use slogans such as ‘centuries of clout’, ‘it’s like the club, but different’, ‘hits different’ and ‘orchestra and chill’.
The poster campaign is supported by a digital video campaign in which members of the Camerata marketing team dressed in black are seen putting up posters in places which normally would be removed quickly (eg – Piccadilly train station, the back of a bus, on a huge bus, a metro stop) – The Camerata team are keen to note that they do not support fly posting under any circumstance and that all the posters in this part of the campaign were removed shortly after being filmed.
Explaining the purpose of the campaign Head of Comms Seb Mariner said, “Manchester Camerata believes orchestras are for everybody, and we hope with this fun and innovative campaign we will re-assert our position as the UK’s most relentlessly pioneering orchestra – inviting people to come and see us who perhaps might not consider an orchestra being for them. We’re keen to push our organisation in a way that challenges pre-conceptions of what an orchestra is, constantly re-defining what an orchestra can do both on and off the stage.”
